Commercial advertising can briefly be described as an organized and measurable communication system designed to promote a product or a service. On-premise signage is but one method among many available to a business.
However your on premise sign is an economical way to display and reinforce your message. You pay for your sign once, and it works for you 24 hours a day, 7 days a week. On-premise signage has been proven to attract customers, and has also been shown to have significant economic impact.