Rent vs Buy

Coca-Cola Kings Cross

The Coca-Cola sign has been an iconic landmark on the Sydney streetscape for over 30 years. Located above the intersection of William Street and Darlinghurst Road, more than half a billion people have viewed the sign since it was erected in 1976.

History

Claude Neon has designed, installed, maintained and financed the sign from 1976 to the present day, with key members of the current project management and design teams having been involved with the sign since its inception.

Upgrade

The sign underwent its most significant upgrade in 1990. The plastic faced Coca-Cola graphics and border were replaced with exposed neon, the red background neon was replaced, and the entire sign was re-wired, the old breaker system replaced with a computer.

Switched Off

On March 31, 2007 the lights on the billboard were intentionally switched off for the first time, in correlation with the inaugural Earth Hour.

Large Scale Signage

Extending 41 metres in length and 13 metres in height, the billboard is made up of two parts: on the right, the famous red and white neon sign, and on the left, the more modern, flex-faced sign, upgraded from Tri-Vision in the late 80s.

Made up of eighty-eight vertical bars of red tubing, the neon sign also has 800 fluorescent lamps that are concealed behind reflectors. The flex-face style sign is internally illuminated by approximately 1,000 fluorescent lamps.

Hoyts Cinema

As part of the new Hoyts at Sylvia Park, Claude Neon had been asked to design a display unit that would house three Panasonic TV.

This display unit is positioned in the main waiting area for Hoyts customers as they wait for there movie.

The display unit houses the largest flat screen TV in the world and is one of Hoyts main draw cards.

After Sylvia Park Claude was asked to produce a second unit for the re-fit of Wairau Park. This unit has full-illuminated panels behind the TV’s as well to display that displays the Panasonic brand logo.

Private: Allphones

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KordaMentha

When the team at KordaMentha approached Claude Neon seeking a classic style, high impact yet modern solution, we looked no further than our market leading LED Flex product for this KordaMentha building sign.

The Challenge

Though a seemingly simplistic yet effective logo, it was, as always, imperative to align all colours, fonts and illumination with KordaMentha’s brand standards, whilst translating it effectively to achieve an optimum signage outcome. We worked closely with the team at KordaMentha to ensure they were confident in all materials, colours and methods by multiple samples and drawings to offer a transparent project every step of the way.

Being a CBD location, we needed to align with building managements strict terms of work, which we accommodated including after-hours works, full safety catch nets stringent SWMS and security documentation.

A clear understanding of what is involved in satisfying all parties involved, including external influences as building management teams and local councils is another reason Claude Neon are the sky sign market leaders.

The Result

With senior management on site, the switch on of the sign left all at KordaMentha and Claude Neon excited about their latest investment.

Prior to installation, Claude Neon installed a fully operational sample to ensure the colour and illumination was in line with the high expectations of the management team at KordaMentha. This critical step is one Claude Neon offer to all clients to ensure transparency and understanding to all parties involved.

The latest LED Flex CBD Sky Sign in Perth for 2014/2015 stands as a testament to effective branding represented clearly and effectively by a broad signage industry and technology vision that can only be achieved by the experience and research & development Claude Neon have accumulated by almost 100 years as experienced sign makers delivering landmark signage projects in Australia and New Zealand.