Claude Neon LED

Private: Allphones

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Channel 7 News

The Challenge

Situated in Martin Place, the heart of the Sydney CBD, Channel 7 engaged Claude Neon to help capture the attention of the thousands of professionals who pass through the area, and enhance their reputation as a cutting edge media brand.

Claude Neon’s immediate instinct was to develop a customised News Ticker that wraps around the building, using the latest in LED technology and signage applications.

The Result

Through extensive research and development, the Claude Neon team engineered an integrated system, employing a number of specialised suppliers to deliver a solution that not only filters in live stories in real-time from the Channel 7 news server but also delivers the news in a visually striking and streamlined fashion.

Ubiquitous and impactful, the solution mirrors Channel 7’s commitment to delivering news across a variety of platforms. Claude Neon’s design team ensured the signage seamlessly fits in with the look and feel of the brand, with the specialist project team working proactively to construct the signage with minimal interruption and maximum efficiency.

The LED ticker is another example of how established media brands can push their product further in the face of the competition presented by new media. The signage not only presents Channel 7 as a premier news service, but also reminds the Sydney public that they are at the front of pack when a story breaks.

RMIT Design Hub

The RMIT Design Hub in Melbourne was recently completed by award winning Architect firm ‘Sean Godsell Architects’ and is an iconic building that has won countless international awards.

The Challenge

Designing an LED signage solution to provide key brand exposure for RMIT that would not jeopardize the architectural integrity of this building was no easy task.

Sean Godsell engaged Claude Neon as we shared the his vision and immediately began extensive research & development and proposed a design and construction solution.

The design brief stipulated that the LED sign should:

1. Be visible by night when illuminated.
2. Not impact visual aesthetic of the award winning building.
3. Be highly configureable with multi

The Result

The LED Signage solution that Claude Neon provided rendered the sign invisible by date yet illuminate amazingly by night – an amazing sign for this award winning building.

Claude Neon built a Rope LED sign utilising RGB LED technology allowing the sign to display in any colour of the RGB spectrum at the click of a button (when required). The sign was also built in multiple sections allowing the sign to animate.

The unique bracket and slim line designed by Claude Neon allowed the sign to appear as if it were floating behind the glass facade and be completely invisible during daylight hours.

CGU

The Challenge

With a the new logo launch from CGU, Claude Neon were engaged to select a cost effective and modern solution to quickly bring the old signage in line with new brand standards.

The Result

Our projects team devised a method in which we were able to template the current signs, fit the LED flex product to the templates in house and take these trays to site to install, minimised BMU time. The reason for this – the Melbourne winds, that can inhibit installation. The install team carefully planned to be reactive on days and times when the weather would be best suited to the works.

CGU and Claude Neon have partnered to produce a cost effective, energy efficient and technologically advanced signage solution.