Digital Signs
The Challenge
With the goal of improving drive-in business and growing brand awareness, the team at Tyre Empire immediately saw the value of investing in an LED digital screen.
This process can be costly and with a broad market of Digital products available, this risk is mitigated by selecting Claude Neon’s unique Rental and Maintenance offerings.
Claude Neon will supply and install as well as maintain the Digital signage on a monthly cost that fits in with the client’s individual budget and signage requirements.
The Result
The Tyre Empire team have capitalised on the latest in Digital technology and the unique purchasing options offered by Claude Neon RM (Rental & Maintenance) Pty Ltd.
Tyre Empire are able to feature their brand, in-store specials and services that potential clients may not have known were available.
This double sided, P10 DIP screen is the latest to the Blacktown community and is moving towards modernising signage that has been in place for quite some time.
Digital Signs
As part of the new Hoyts at Sylvia Park, Claude Neon had been asked to design a display unit that would house three Panasonic TV.
This display unit is positioned in the main waiting area for Hoyts customers as they wait for there movie.
The display unit houses the largest flat screen TV in the world and is one of Hoyts main draw cards.
After Sylvia Park Claude was asked to produce a second unit for the re-fit of Wairau Park. This unit has full-illuminated panels behind the TV’s as well to display that displays the Panasonic brand logo.
Wayfinding Signage
Claude Neon was awarded the successful tenderer of the State Theatre WA Internal Wayfinding strategy and installation project by the builder John Holland.
Utilising their expertise within the digital wayfinding space, Claude Neon offered digital screens as part of the wayfinding solution so that the theatre had a live format of communicating with the general public both during the promotions and the events themselves.
On the back of our TorchMedia company, we utilised our buying power to acquire the best commercial digital screens on the market from our partners at NEC.
Our local Project Management team, devised a bespoke fixing methodology to ensure the aesthetics of the building architecture was not impeded in any way.
The project was successfully completed and recognised as state significant by the Western Australian Government.
Large Scale Signage & LED Signage
When the team at KordaMentha approached Claude Neon seeking a classic style, high impact yet modern solution, we looked no further than our market leading LED Flex product for this KordaMentha building sign.
The Challenge
Though a seemingly simplistic yet effective logo, it was, as always, imperative to align all colours, fonts and illumination with KordaMentha’s brand standards, whilst translating it effectively to achieve an optimum signage outcome. We worked closely with the team at KordaMentha to ensure they were confident in all materials, colours and methods by multiple samples and drawings to offer a transparent project every step of the way.
Being a CBD location, we needed to align with building managements strict terms of work, which we accommodated including after-hours works, full safety catch nets stringent SWMS and security documentation.
A clear understanding of what is involved in satisfying all parties involved, including external influences as building management teams and local councils is another reason Claude Neon are the sky sign market leaders.
The Result
With senior management on site, the switch on of the sign left all at KordaMentha and Claude Neon excited about their latest investment.
Prior to installation, Claude Neon installed a fully operational sample to ensure the colour and illumination was in line with the high expectations of the management team at KordaMentha. This critical step is one Claude Neon offer to all clients to ensure transparency and understanding to all parties involved.
The latest LED Flex CBD Sky Sign in Perth for 2014/2015 stands as a testament to effective branding represented clearly and effectively by a broad signage industry and technology vision that can only be achieved by the experience and research & development Claude Neon have accumulated by almost 100 years as experienced sign makers delivering landmark signage projects in Australia and New Zealand.
Stadium Signage
The Challenge
When Etihad Airways became the stadium’s new major sponsor and naming rights partner, new signage was required on a tight schedule.
Melbourne Stadiums Limited awarded the job to Claude Neon on the basis of the company’s extensive experience and ongoing relationships with major projects in and around Melbourne.
With the job awarded on the 21st of December 2008, Claude Neon was faced with a tight schedule. The stadium’s new major sponsor was to be publicly announced on the 1st of March 2009.
Claude Neon worked directly with the client, Melbourne Stadiums Limited, to design, manufacture and install two new world-class illuminated sky signs for the stadium.
The Result
In considering the brief, Claude Neon recognised that major changes to the illumination were required for the sign to have maximum visual impact within the Docklands precinct.
Accordingly, the Claude Neon team redesigned the signs’ neon tubing configuration, providing the client with larger long-term savings, while reducing the stadium’s environmental impact.
Drawing on the experience of the project team, Claude Neon was able to deliver ahead of time.
The signs were unveiled on the 1st of March 2009, at the official announcement of the stadium’s new major sponsor, and the first AFL game of the season.
With over two million stadium patrons annually, the new signage ensures Etihad Airways prominent exposure at one of Australia’s busiest sporting venues.
Building Identification
The Challenge
Following the move to a new office building in Homebush Bay, Fujitsu approached Claude Neon for a corporate identification solution.
Claude Neon was engaged to project manage the manufacture and installation of three signs on the south, east and north elevations of 8 Australia Avenue.
The team liaised with the Sydney Olympic Park Authority (SOPA) and the building owners to propose three illuminated facade signs that were each 35% larger than the single sign Fujitsu had originally been offered.
The Result
Working closely with the Sydney Olympic Park Authority, Claude Neon was able to obtain a (W75) modification to the building’s existing DA approval.
The completed signs consist of aluminium fabricated letters with Opal acrylic faces, and use white LED illumination.
The letters were individually fixed to the Alpolic sheeting, to deliver a clean corporate signage solution without exposed visible rails.
Installed by abseil, the signs are mounted on to the parapet walls at level 6. The Infinity design component of Fujitsu’s logo is set above the parapet height, and the power supply is run over 80 metres from Fujitsu’s tenancy to the signage.
The project was successfully delivered on time and within budget, and is the third project Claude Neon has completed for Fujitsu.
LED Signage
The RMIT Design Hub in Melbourne was recently completed by award winning Architect firm ‘Sean Godsell Architects’ and is an iconic building that has won countless international awards.
The Challenge
Designing an LED signage solution to provide key brand exposure for RMIT that would not jeopardize the architectural integrity of this building was no easy task.
Sean Godsell engaged Claude Neon as we shared the his vision and immediately began extensive research & development and proposed a design and construction solution.
The design brief stipulated that the LED sign should:
1. Be visible by night when illuminated.
2. Not impact visual aesthetic of the award winning building.
3. Be highly configureable with multi
The Result
The LED Signage solution that Claude Neon provided rendered the sign invisible by date yet illuminate amazingly by night – an amazing sign for this award winning building.
Claude Neon built a Rope LED sign utilising RGB LED technology allowing the sign to display in any colour of the RGB spectrum at the click of a button (when required). The sign was also built in multiple sections allowing the sign to animate.
The unique bracket and slim line designed by Claude Neon allowed the sign to appear as if it were floating behind the glass facade and be completely invisible during daylight hours.
LED Signage
The Challenge
With a the new logo launch from CGU, Claude Neon were engaged to select a cost effective and modern solution to quickly bring the old signage in line with new brand standards.
The Result
Our projects team devised a method in which we were able to template the current signs, fit the LED flex product to the templates in house and take these trays to site to install, minimised BMU time. The reason for this – the Melbourne winds, that can inhibit installation. The install team carefully planned to be reactive on days and times when the weather would be best suited to the works.
CGU and Claude Neon have partnered to produce a cost effective, energy efficient and technologically advanced signage solution.
Stadium Signage
The Challenge
As the appointed Project Management team, Claude Neon successfully delivered three 18 metre pylons for Melbourne’s iconic Rectangular Stadium, on time and within budget.
The team worked closely with Major Projects Victoria (MPV), to develop suitable design ideas that not only would complement the unique “bubble” design of the stadium but would ultimately serve to make a branding statement to the market at large.
Once the design was approved, the contract to manufacture and install the pylons was awarded with only 10 weeks before the first international rugby match was to take place at the stadium.
The Result
We engaged our two preferred fabrication/manufacturing plants and two steel frame fabricators, and appointed two experienced installation teams who worked concurrently to deliver and install the pylons at the stadium.
By appointing a Claude Neon Project Manager to each of the manufacturing facilities to supervise the timely manufacture and ensure quality control, we were able to address and resolve issues immediately and without undue delay.
The end result is three visually striking pylon signs.
Claude Neon LED & Claude Digital
The Challenge
Situated in Martin Place, the heart of the Sydney CBD, Channel 7 engaged Claude Neon to help capture the attention of the thousands of professionals who pass through the area, and enhance their reputation as a cutting edge media brand.
Claude Neon’s immediate instinct was to develop a customised News Ticker that wraps around the building, using the latest in LED technology and signage applications.
The Result
Through extensive research and development, the Claude Neon team engineered an integrated system, employing a number of specialised suppliers to deliver a solution that not only filters in live stories in real-time from the Channel 7 news server but also delivers the news in a visually striking and streamlined fashion.
Ubiquitous and impactful, the solution mirrors Channel 7’s commitment to delivering news across a variety of platforms. Claude Neon’s design team ensured the signage seamlessly fits in with the look and feel of the brand, with the specialist project team working proactively to construct the signage with minimal interruption and maximum efficiency.
The LED ticker is another example of how established media brands can push their product further in the face of the competition presented by new media. The signage not only presents Channel 7 as a premier news service, but also reminds the Sydney public that they are at the front of pack when a story breaks.
Building Identification
The Challenge
Claude Neon was awarded the Coates Hire sky signage project for its superior Design and Construct.
The project consists of three sky signs, with two LED time & temperature displays, located on the parapet of the twelfth floor.
Claude designed the execution in consultation with Coates’ Marketing team to ensure it would give the brand the best visibility from all angles.
The Result
Claude Neon partnered with Urban Concepts to ensure the client received council approval for the project. This included a community consultation, in which no complaints or queries were raised.
The entire project was completed at night in close conjunction with CASA to ensure the airport runway was closed down during the hours of installation. This was necessary as the install crane would be picked up on the airport’s radar due to its height.
The temperature gauge posed a challenge, given the location of the sign – aircraft passing overhead would cause variances in the temparature. To ensure accuracy, Claude Neon engaged a weather/temperature specialist whilst consulting with the Bureau of Meteorology.
Large Scale Signage
The Coca-Cola sign has been an iconic landmark on the Sydney streetscape for over 30 years. Located above the intersection of William Street and Darlinghurst Road, more than half a billion people have viewed the sign since it was erected in 1976.
History
Claude Neon has designed, installed, maintained and financed the sign from 1976 to the present day, with key members of the current project management and design teams having been involved with the sign since its inception.
Upgrade
The sign underwent its most significant upgrade in 1990. The plastic faced Coca-Cola graphics and border were replaced with exposed neon, the red background neon was replaced, and the entire sign was re-wired, the old breaker system replaced with a computer.
Switched Off
On March 31, 2007 the lights on the billboard were intentionally switched off for the first time, in correlation with the inaugural Earth Hour.
Large Scale Signage
Extending 41 metres in length and 13 metres in height, the billboard is made up of two parts: on the right, the famous red and white neon sign, and on the left, the more modern, flex-faced sign, upgraded from Tri-Vision in the late 80s.
Made up of eighty-eight vertical bars of red tubing, the neon sign also has 800 fluorescent lamps that are concealed behind reflectors. The flex-face style sign is internally illuminated by approximately 1,000 fluorescent lamps.
Large Scale Signage
The Challenge
Following their move from the tallest building in Adelaide to a brand new “5 star” GBCA rated building on Flinders St, Santos required a corporate identification fixture to elevate their presence in the Adelaide CBD to a new level.
Claude Neon literally added an extra floor to the building with the manufacture and installation of the Blue Cube, a cutting-edge LED illuminated sign unlike any other in Australia.
Designed by Red Mustard and engineered by Wallbridge & Gilbert, Claude Neon was engaged to ensure the successful execution of the building’s centrepiece.
The Result
The key to the timely completion of the project was managing the road traffic 14 floors below and employing specific techniques to allow installation in the plant room while people were working in the building.
The result is a distinctive corporate icon that is both energy efficient and visually transcendent.
Building Identification
The Challenge
After a modification to corporate identity on a global basis, Zurich tendered for the rights to update their iconic Mount Street sky sign in North Sydney to reflect the new corporate image.
Initially this update only included the neon element of the sign. Claude Neon responded with a plan to not only replace the existing neon structure with an unavoidable exposed neon design, but also to refurbish the ASX data board with a new dynamic LED display with an instantaneous live data feed via wireless modem to the ASX headquarters.
The Result
Due to the moving elements of this display, the council approval process required Claude Neon to engage in extensive negotiation on behalf of Zurich and ASX to ensure all council and RTA requirements were met.
Claude Neon incorporated a range of suppliers to provide the end solution and the project included scoping, removal, makegood, council documentation, manufacture and installation.
Wayfinding & Statutory
The Challenge
The project involved the development of wayfinding solutions for the Parliamentary Zone but also involved highlighting the historical significance of sites around Parliament House. This included providing information on the lives and achievements of MPs and past Prime Ministers.
The wayfinding solutions package involved the development of over 40 vehicle, pedestrian and interpretive signs that act as a directional guide to improve the usability of the area for tourists and locals alike. Claude Neon worked in close consultation with the Government through the entire project.
The Result
Claude Neon also worked with architect firm Guida Moseley Brown and design firm Spatchurst for the wayfinding solutions package job.
Claude Neon will be continue to focus on consulting and managing signage projects for government bodies, while still providing complete solutions for the private sector.
Multi-site Rebrand
The Challenge
After the release of the select rebrand, Vodafone recognised that Claude Neon were the masters of multiple format signage with the National capabilities required.
Due to the recent 3 purchase, Claude Neon was given the task of rolling out all signage requirements for 93 sites, over a 6 month period.
The Result
The initial phase included Claude Neon performing a full Site survey and analysis of the existing signage and whether we were to simply replace the existing, or if we were to recommend alternative solutions to Vodafone for either a greater visual impact, or simply a higher quality finish.
Building Identification
The Challenge
The rebranding and refurbishment of Sydney’s casino complex to become The Star was recently completed with the installation of new Claude Neon large scale signage.
The client, Tabcorp (under the management of Stowe Australia), selected Claude Neon for its proven track record in project management, design, manufacture and installation of large scale signage.
The Result
The Star now consists of three elevations of signage, the main sign on the harbour façade and two on the apartment building, facing east and west.
The main sign is 11m long by 5.8m high, with white LED internal illumination. The eastern elevation is 10.37m long by 5.1m high while the western elevation is 9m long by 4.4m high, also both internally illuminated with while LEDs.
RGB uplighting floods the rear of the signs and means they have the capacity to change colour for special events or occasions, such as green for St. Patrick’s Day.
Multi-site Rebrand
The Challenge
With multiple sites across Australia and the deadline for the project set for the 31st of March (the official launch of the new brand), Claude Neon’s ability to effectively coordinate national multi-site projects was crucial in ensuring the Mantra signage was delivered on time and to budget.
The project involved twenty-nine (and counting) hotel and resort properties, across both metropolitan and regional areas, including eight in Sydney and seven in Melbourne. The solution encompassed a variety of signage, which was designed by Claude Neon to maximize the visibility of the new brand and be flexible for any future developments.
The Result
A rebranding project of such scale requires special expertise in multi-site signage developments, and Claude Neon’s unique capabilities were vital in the successful completion of the national roll-out. A key component of the project was the development and implementation of eight new sky signs, including at least one in each capital city of Australia. Each sign was erected simultaneously, in order to ensure consistency for the new brand.
In addition to the sky signs, Claude Neon also designed and implemented internal wayfinding signage and branding, and replaced any signage that displayed the previous logo – all within a time frame that allowed the hotel chain to continue its operations without major interruption.
Building Identification
Sydney’s skyline has an impressive addition with the new Westfield signage on the Sydney Tower, made and installed by the sky sign experts, Claude Neon. The Sydney skyline, one of the most iconic in the world, has a shining new addition with the recent installation by Claude Neon of Westfield signage on the top of Sydney Tower. The jewel in the Sydney skyline, Sydney Tower has been the focal point of the city for the past 30 years, and the new Westfield signage reflects the retail brand’s recent move into the building.
On the Day
Claude Neon coordinated the installation down to the last detail. On a Sunday morning in June 2011, the Sydney CBD was shut down at Market Street, Castlereagh Street and the Pitt Street Mall.
That involved road closures, diversion of bus routes, and the relocation of hotel guests from a nearby hotel. Also evacuated were the top four floors of every building within the work zone and flight zone of the helicopter, including the 24/7 IT department of retailer David Jones, and of course the Tower itself and the Skywalk attraction.
The old signage was removed, and the new signage – each elevation manufactured in three parts to even the weight for the helicopter, We / stfi / eld – was lined up ready for lifting along Castlereagh Street. The helicopter was equipped with a 65 metre lifting rope to ensure it hovered clear of the Tower and its spire. Assisted by abseilers, each new section was secured in place.
All up, the installation took just over one hour of airtime for the twin engine helicopter – another safety aspect of the operation, ensuring that if one engine failed, the helicopter could fly the load and land safely.
Heritage Matters
One of the heritage-listed wooden flagpoles on top of the David Jones building was removed to ensure safe clearance for the helicopter blades.
An Immense Project
To complete a signage project of this magnitude, the client needed to appoint a sky sign company with proven project management skills. Street closures in the CBD, evacuations and a delicate helicopter installation were required to complete the mammoth task.
Claude Neon secured the contract ahead of seven other contenders, and began planning the operation to manufacture and install two new signs to the east and west elevations of the Tower.
Sign Statistics
The W measures than 6.36 metres in height and the length of each elevation is 22 metres – making this the biggest sky sign in all of Sydney.
In all, more than 3,000 red LEDs – 3,041 to be exact – light up the sign, which was manufactured in aluminium to keep its weight down to 2.5 tons. The letter faces are manufactured in polycarbonate and are secured to the aluminium frame. The signs were designed to withstand winds of up to 280km.
A week after the installation, once the testing and commissioning of power were complete, the new Westfield signs were lit the following Saturday.
The signage, now fully operational, is destined to become the best-known above the Sydney skyline.
Building Identification
The Challenge
When Clough moved into the Alluvion, the company also attained the signage rights to the new 22-storey building. Claude Neon won the tender to supply two neon-lit sky signs in Clough’s corporate logo.
The Result
Claude Neon worked closely with the building architect and engineer to develop a signage solution with no visible fixing points on the roof blade.
The 20x5m signs are mounted to either side of the Alluvion building’s roof blade – a structural steel frame clad in woven stainless steel mesh.
The two signs each consist of eight fully fabricated vertical panels that were assembled on site during the installation. The panels consist of fully welded and hot-dip galvanised steel frames clad in Alpolic, with aluminium fabricated open channel lettering utilising neon illumination.
Large Scale Signage
The Challenge
Claude Neon’s expertise in managing large scale signage projects was called upon at every turn in the development and installation of signage for the QIC Canberra Centre.
As one of the largest retail centres in Canberra, the shopping mall’s needs were diverse and required meticulous planning and execution.
The Result
Claude Neon designed, manufactured and installed a variety of signage for QIC including statutory door signs, directional signage, advertising poster panels and various illuminated tenancy signs.
The key to success here was coordinating works both interstate and on-site, which included liaising with various other trades to gain access to installation areas and equipment such as large boom-lifts.
Stadium Signage
The Challenge
The previous sky signs designed by Claude Neon made sure that ANZ became both the name and the face of Sydney’s sporting venue.
ANZ required an updated signage solution, with a new logo design at the fore of its rebranding strategy, and recognised Claude Neon’s experience and expertise in the field.
The Result
The new 42x9m sky signs will include blue LED floodlights and large internally lit LED letters that stand 3.9m high, mounted on perforated aluminium cladding.
Using LED technology instead of neon reduces CO2 emissions by 33 tonnes per year, and cuts running costs by 47%, without compromising quality.
Nick Rigney, General Manager of Sales at Claude Neon said “Having only been installed for one and a half years, it made environmental and financial sense to use the same LEDs for the remainder of their five year lifespan.”
The perforated aluminium cladding is also being recycled and it has been repainted in line with ANZ’s new logo.
The landmark display will be viewed by one million stadium patrons annually and will be visible from neighbouring motorways and suburbs and even from aircraft entering Sydney. The new sky signs from Claude Neon will ensure ANZ’s new logo receives prominent exposure.
Building Identification
The Challenge
The entire sky sign project was managed by Claude Neon, from the initial concept and supply, through to the delivery and signage installation. The signage design and drawings were created by Claude Neon’s in-house design team before the project management team coordinated the manufacture, install and council approval process.
The Result
Due to restrictive access to the building, rope access installers were engaged for installation. This requirement, combined with adverse weather conditions and a tight time frame created a challenging job for Claude Neon. However, with more than 80 years experience in the management of sky sign delivery, Claude Neon was well equipped to overcome these challenges and produced a successful project, delivered on time and on budget.
Wayfinding & Statutory
The Challenge
The project required Claude Neon to develop and install over 2000 signs, incorporating everything from simple door signage and brail signage for the visionary impaired to complex scrolling directional signage, which are synchronised with escalators to provide optimum wayfinding solutions for the changing dynamics of the cityrail network.
The Result
Considerable after hours and night time work was required by the project team, who worked closely with other contractors and juggled work on pre existing fully functional stations.
The 13km Chatswood to Epping Rail Link was opened to the public in February 2009 and provides direct access to the growing North Ryde/Macqurie Park area.
Wayfinding & Statutory
The Challenge
Claude Neon have recently designed and installed a complete suite of directional and statutory signs for the new Victor Trumper Stand at the Sydney Cricket Ground. The vast array of signage was completed in time for the big New Years Test match between Australia and South Africa.
The project involved the design and installation of 410 door signs for both the public and corporate levels of the stand. Adhering to the specifications of the client, public level door signs were photo-anodised aluminium plates, while corporate door signs were engraved and paint filled stainless steel plates.
The Result
Door signs were only part of the wayfinding package, which consists of various identifiers designed to direct spectators to the correct seat, toilets, lifts, ATMs, food and beverage outlets. The signage includes suspended, wall mounted, cantilever, pole mounted and pylon signs.
Finishing the project on time was essential, and Claude Neon drew on all their resources to install the suite of directional signage within the required timeline and within budget to meet the stadium management’s specifications.
Wayfinding & Statutory
The Challenge
When it comes to hospitals, the importance of a properly designed and implemented Wayfinding system cannot be overstated. The state-of-the-art Royal Women’s Hospital in Victoria is no exception.
Opened in June 2008, the $250 million hospital features world’s best practice in contemporary hospital design, including its internal suite of signs.
Claude Neon was engaged by engineering firm Baulderstone Hornibrook to review and revise the Wayfinding system across the entire hospital precinct and provide detailed insights into the needs of the hospital.
The Result
Due to the diverse range of elements involved in Wayfinding, it takes special skills, researched knowledge and experience to develop a successful system. The coordination of the various design disciplines, the understanding of the operational aspects of a facility and the addressing of user behaviour were all brought together by Claude Neon into a cohesive functioning unit.
Claude delivered an integrated, contemporary and functional system, which included internal and external Wayfinding signage, directory boards, statutory signage and a corporate identity sky sign.
Building Identification
The Challenge
As one of the dominant forces in Perth’s network infrastructure industry, Amcom required the type of brand exposure only a sky sign can provide.
Claude Neon won Amcom over with an exciting corporate identification proposition; four LED sky signs installed on the 34th floor of the iconic St Martins Tower, promising prominence across the Perth skyline.
The Result
Claude designed and prototyped the solution based on Amcom’s brand guidelines, utilising aluminium channel letters with polycarbonate faces internally illuminated by LED to deliver a stunning illuminated construction of the Amcom logo.
With Mother Nature doing her best to thwart the execution phase of the project, innovative planning and installation techniques were used by Claude Neon to evade the wind and rain, and get the sign off the ground and into the sky. This included the manufacture of a rail system and manufacture of each letter in small pieces in order to safely transport the signage to the top of the building.
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